The title of “beauty mogul” is awarded to almost everyone these days with a viral cosmetics brand and TikTok follow-up. But they’re all just following a plan – consciously or not – that was elegantly crafted for them by original beauty mogul, entrepreneur and icon EstÃ©e Lauder. In a new book, EstÃ©e Lauder: A good life, today Jane and Aerin Lauder are thinking about that of their grandmother while revealing never-before-seen images, letters and advertisements from the company’s archives.
âMy grandmother, EstÃ©e, was an amazing role model. When she started her business in the 1940s, she was way ahead of her time and taught me so many important lessons that I know today,â says Aerin Lauder. âShe has conveyed the importance and value of family, passion, commitment and beauty in everything you do. This book is a personal expression of her beautiful life. I hope her story will inspire you as much as she inspired me. “
The hardcover book features over 200 pages of behind-the-scenes photos and personal letters that help illustrate Lauder’s rise as she built one of the world’s most successful beauty businesses from the ground up. But it also reveals Lauder’s passion for family, friends and entertainment, with appearances from Princess Grace of Monaco, Hubert de Givenchy, Diana, Princess of Wales, Nancy Reagan and Frank Sinatra.
Of course, this is an Assouline table book – and one of the most beautiful by the way. It is housed in a floral patterned case adorned with a glamorous portrait of Lauder. When the case is removed, the book’s cover turns out to be a pale blue, reminiscent of the shade Lauder chose for his jars and bottles. She noticed at the time that the lampshade conveyed a sense of luxury and that it matched any bathroom decor. This book does the same and would be the perfect vacation refreshment in any space in your home. Buy it for yourself and leave it on top of the stack of books for guests to leaf through at their leisure. Or buy it for your beauty obsessed mom, grandma, sister or friend as a holiday gift. After all, as Lauder herself said, “Never underestimate a woman’s desire for beauty.” This also applies to coffee table books.
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