Starting a business is not easy. It requires big investments in time, money including your opportunity price of working in other places. With crowded markets, unpredictable customers and new challenges to face every single day, it is a day-to-day grind that requires proper planning and also steadfast execution.
If you are into the beauty industry you will definitely soon discover that promoting your salon is no easy job. If you’re a beauty salon, hair-salon or even a tanning salon, it’s imperative that you optimize your efforts both online and off to keep ahead of the curve. To have started, follow these simple steps to promote your salon effectively.
First, you’ll want to make sure customers can find your beauty salon. Here is how you could make that happen.
1. Build an internet site: Start with the fundamentals. In case a potential customer is searching online for a salon in your city and you do not have a website, you are already in a-deep hole. Your internet site should be creatively attractive and can include relevant, up-to-date information including contact, images, prices and locations information. For an added bonus, you’ll be able to add special keywords to get your internet site rank greater than your competitors in search engine results.
2. List your company On Web Directories: when you have your internet site to be able, you need to be listing your business on most of the top directories, including Yellow, Yelp, Yahoo, Bing Pages, Map quest and a lot more. Since you already created an internet site, you can link back to it so people will go see how awesome you’re. Listing your business on directories could also be helpful people find your business through more avenues and it will even help your website appear higher in web search engine rankings. For an added bonus, you’ll be able to include unique content and become a guaranteed merchant on most web directories sites.
3. Create social networking Business Pages: Social media can be fun to play around with however it can also be an incredibly valuable business tool. Begin with the top three: Twitter Facebook and Google+ and proceed to Tumblr and Instagram once you have those mastered. Social networking will assist you reach a massive untapped pool of prospective customers and will help you better connect with them down-the-line. For an added bonus, you can add your QR or URL Code on signs within your store or on business cards and flyers, so that everyone knows where you are available online.
4. Find Local Allies: Once you’re done in your web strategy, go out and team up with a few local allies, such as the gym down the street. Going for a great fresh look this summer? There’s nothing better than a fresh haircut to go along with your brand new beach body. And what good ways to go after passionate exercises than a one hour complete body massage. Keep business cards as well as flyers at a local fitness center and permit it to do the same for cross advertisements. To get an added bonus, put a call to action on your flyers, to help make sure folks take you up on the offer.